Daniel S. Barrett

Executive Vice President
(310) 802-8775

View the Rest of the Team:
Daniel S. Barrett
Joshua C. Cohen
Brett D. Rasmussen
Charles J. Alpert
Timothy R. Lowe
Robert R. Trout

Mr. Daniel S. Barrett is an Executive Vice President at CAA ICON Strategic Advisory. CAA ICON acquired Barrett Sports Group, LLC in 2017. Mr. Barrett was the founder and principal owner of Barrett Sports Group, LLC, a boutique consulting firm specializing in the business of sports that was established in 2000. Prior to forming Barrett Sports Group, LLC, Mr. Barrett was Managing Director of the Western Region Sports & Entertainment Investment Banking Division of A.G. Edwards & Sons (now Wells Fargo). Prior to that, Mr. Barrett was the head of the Western Region Hospitality, Sports & Leisure Consulting Practice for Deloitte & Touche LLP. Mr. Barrett has over 27 years of experience in planning, financing, developing and operating sports, entertainment, and real estate projects. Mr. Barrett also has extensive experience in the valuation of major and minor league sports teams and facilities. Mr. Barrett has personally worked on over 1,000 sports industry projects.

Mr. Barrett is a nationally recognized sports industry expert. He has authored sports industry articles and been quoted in numerous publications. In addition, Mr. Barrett has been a speaker at sports industry conferences and conventions and a guest lecturer at the University of Southern California, California State University, Long Beach and the University of San Francisco. He is an adjunct professor having taught The Business of Sport at the University of San Francisco graduate program in Sports Management. Mr. Barrett earned a Master of Business Administration in Finance and Real Estate from the University of Southern California (USC). He received a Bachelor of Arts in Economics/International Studies from the University of California, Los Angeles (UCLA). Mr. Barrett has direct experience in the following areas:

Franchise/Facility Valuation

  • Sports Franchise Valuation
  • Sports Facility Valuation
  • Lease Valuation
  • Sports League Valuation
  • Real Estate Valuation

Transaction Due Diligence

  • Identification of Acquisition Candidates
  • Identification of Potential Qualified Buyers
  • Overview of Comparable Transactions
  • Preparation of Cash Flow Models
  • Development of Financing Plans
  • Preparation of Ownership Applications
  • Preparation of Offering Memoranda
  • Negotiating Advisory
  • Valuation Support (See Valuation Section)

Strategic Planning

  • Negotiation Advisory
    • Develop Overall Negotiation Strategy
    • Deal Structure Advisory
    • Provide Document Support Strategy
    • Negotiate Definitive Documents
  • Return Analysis
    • Present Value
    • Internal Rate of Return
    • Return on Investment
    • Cash Payback Period
  • Capital Investment Analysis
  • Buy Versus Lease Analysis
  • Renovation Versus New Construction
  • Project Budgeting
  • Risk Mitigation Strategies
  • Franchise/Facility Business Plans
  • Real Estate Master Planning

Facility Planning

  • Market Demand
  • Financial Feasibility
  • Cash Flow Model Development
  • Multi-Variable Sensitivity Analysis
  • Premium Seating Demand Analysis
  • Evaluation of Naming Rights Transactions
  • Evaluation of Sponsorship Agreements
  • Evaluation of Seat License Programs
  • Site Evaluation/Selection
  • Facility Expansion/Renovation
  • Facility Reuse Analysis
  • Revenue Enhancement Strategies
  • Architect/Contractor Selection
  • Evaluation of Project Delivery Alternatives
  • Evaluation of Management Alternatives

Facility Financing

  • Financial Advisory
  • Identification of Public and Private Financing Sources
  • Development of Financing Plans
  • Public/Private Partnerships
  • Financial Institution/Rating Agency/Insurance Credit Presentations/Negotiations
  • Request for Proposal for Financing
  • Evaluation of Refinancing Alternatives/Feasibility
  • Financing Capacity Evaluation

Other Consulting Services

  • Media (Television/Radio) Contract Evaluation and Negotiation
  • Naming Rights Contract Evaluation and Negotiation
  • Sponsorship Contract Evaluation and Negotiation
  • Benchmarking Studies
    • Deal Structure/Lease Comparison
    • Franchise/Facility Operations Review
  • Management/Operations Review and Analysis
  • Economic and Fiscal Impact Studies
    • Economic Output (Spending)
    • Employment
    • Municipal Revenues/Expenses
    • Substitution Effect
    • Transfer Spending
    • Project Tax Increment Estimates
    • Real Estate Impact
  • Franchise Financing Support
  • Development of Franchise/Facility Business Plans
  • Facility Governance/Sports Authority Advisory
  • Third Party Contract Evaluation
    • Facility Managers/Operators
    • Concessions
  • Preparation/Review of Requests for Proposals
  • Multi-Disciplinary Project Management
  • Ticket Pricing Strategies

Public Sector Clients

Allen County War Memorial Coliseum
Anchorage Economic Development Authority
Arizona State University
Calgary Convention Center
California State University, Sacramento
City of Albuquerque
City of Anaheim
City of Atlanta-Fulton Co. Recreation Authority
City of Auburn Hills
City of Bellevue
City of Brighton
City of Coffeyville
City of Compton
City of Corona
City of Dallas
City of Edmonton/Edmonton Coliseum
City of Encinitas
City of Fayetteville
City of Fresno
City of Fremont
City of Henderson
City of Houston/Harris County
City of Huntington Beach
City of Inglewood
City of Lake Elsinore
City of Oceanside
City of Oklahoma City
City of Pasadena/Rose Bowl
City of Phoenix
City of Rio Rancho
City of Sacramento
City of San Antonio
City of San Diego
City of San Francisco
City of Santa Cruz
City of Sarasota
City of Savannah
City of Stockton
City of Thousand Oaks
City of Topeka
City of Visalia
City of Winnipeg
Commonwealth of Virginia
County of Broward
County of Dallas
County of Gwinnett
County of Luzerne
County of Maui
County of Monterey/Laguna Seca Raceway
County of Onondaga
County of Ramsey
County of Sacramento
County of Sarasota
County of San Bernardino
County of San Diego
Department of Justice
District of Columbia CFO
Franklin County Convention Facilities Authority
Gateway Economic Development Corp.
Greeley Community Facilities Task Force
Hawaii Convention Center Authority
Hillsborough County Property Appraiser
Incline Village General Improvements District
Louisiana NFL Stadium Advisory Commission
Maryland Stadium Authority
Metro Government of Nashville and Davidson
Metro Entertainment & Convention Authority (MECA)
New Jersey Sports & Exposition Authority
Oakland-Alameda County Coliseum Complex
Rams Stadium Task Force (St. Louis)
River City Regional Stadium Financing Authority
Shoreline Amphitheater
State of California/Los Angeles Memorial Coliseum
State of Georgia/Georgia Dome
State of Hawaii/Aloha Stadium
State of Louisiana/Mercedes-Benz Superdome
State of Louisiana/New Orleans Arena
State of Louisiana/Zephyr Field
State of Minnesota
State of New Mexico
State of Wisconsin
The Los Angeles County Fair, Hotel & Exposition
Tournament of Roses
Town of Castle Rock
University of California, Los Angeles (UCLA)
University of Kentucky/ISG
University of Nebraska, Omaha
University of Northern Colorado
University of South Florida
University of Texas, El Paso (UTEP)
Washington State MLB Stadium PFD
Washington State NFL PSA
Wisconsin Center District

Private Sector Clients

Ak-Sar-Ben River City Rodeo & Stock Show
Ambac Assurance Corp./Assured Guaranty
Anaheim Angels
Ascent Entertainment
Baker Botts LLP
Baker Ranch
Boston Bruins/New England Sports Network
Carolina Hurricanes
Canadian Minor League Hockey Franchise
Children’s Mercy Hospital
Cleveland Indians
Colorado Rockies
Columbus Crew SC
Committee for Arts Youth and Sports (Sacramento)
Denver Broncos
Detroit Lions
Downtown Council Kansas City
El Paso Chihuahuas (Mountain Star Sports)
Fleet Bank/New York Islanders
Fox Rothschild LLP
FTI Consulting
Fundamental Advisors (Memphis Redbirds)
Gibson Dunn & Crutcher LLP
Heritage Services/College World Series (Omaha)
Hollywood Park Race Track
Homart/Sears, Roebuck & Company
Houston Texans
Independence Media
International Hockey League/Milwaukee Admirals
Joseph M. Bryan Foundation of Greater Greensboro
Koll/Arcadia Investors
Legends Hospitality Management
Luna Entertainment
Lyttle Hockey, LLC
Major League Baseball Investor Group
Major League Soccer Project (Mountain Star Sports)
Major League Soccer (Proskauer)
Major League Soccer
Memphis Grizzlies
Morrison Foerster LLP
MLS2STL Committee
Mudville Nine Baseball Club
National Collegiate Athletic Association (NCAA)
National Grid USA Service Company, Inc.
National Hockey League (Skadden)
National Thoroughbred Racing Association (NTRA)
New England Patriots
New Orleans (formerly Charlotte) Hornets
New York Red Bulls
Oakland Athletics Investor Group
Oakland Raiders
Pacific Baseball Partners
Paso del Norte Group
Philadelphia Eagles
Philadelphia Union
Pittsburgh Penguins Investor Group
Portland Arena Management
Portland Beavers Investor Group
Portland Timbers
Price Brothers Management (Proposed Arena)
Private Developer (Proposed Convention Center)
Private Investor (Triple-A Team)
Private Investor (MLS Team)
Proskauer Rose LLP
Richmond Coliseum Study Group
River West Investments
Rogers Communications, Inc./Toronto Blue Jays
Roundball Partners
Sacramento River Cats
St. Louis Blues Investor Group
San Antonio Spurs
San Francisco 49ers (Limited Partner)
San Francisco Giants
San Jose Earthquakes
Seattle Seahawks (Vulcan)
Seattle Sounders FC
Sheppard Mullin Richter & Hampton LLP
Skadden, Arps, Slate, Meagher & Flom LLP
Sovereign Bank (MLS Team)
Steinberg & Moorad
Stoel Rives LLP
Suite Idea (Kalamazoo)
Tampa Bay Lightning (Ice Palace)
Texas Motor Speedway
The Fresno Diamond Group – Investor
The Recording Academy – Grammy Hall of Fame
United Football League
Vancouver Canucks
Visalia Oaks Baseball Club
Wachovia Bank, N.A.
Western Hockey League Investor Group