“Dan Barrett is as good as it gets. His expertise, integrity, creativity, professionalism and tenacity have been indispensable to our efforts to revitalize Sacramento through a downtown entertainment and sports complex. Our City could not have asked for a better advocate, strategist and lead negotiator on an exceptionally challenging and complex project.”
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“Dan Barrett has successfully been involved in NFL stadium development processes and has demonstrated intelligence, professionalism, and an ability to achieve positive results. We have found Dan’s expertise and business judgment are proven assets when it comes to finding solutions to the always-complex challenge of developing stadium facilities.”
National Football League
“Major League Soccer recently engaged Barrett Sports Group, LLC [now CAA ICON Strategic Advisory] to assist us with a complex valuation project. Dan Barrett combined his vast industry knowledge with first-class analysis to produce excellent work. Dan has the ability to simplify complicated matters and to call upon his wide experience in the sports business to help his clients. We enjoyed working with him and would welcome the opportunity to do so again.”
Major League Soccer
Barrett Sports Group, LLC has been hired to assist the St. Louis Stadium Task Force (Governor’s Office) and their consulting team in its efforts to develop a stadium plan and retain the National Football League (NFL) St. Louis Rams.
A consulting team led by Barrett Sports Group, LLC has been hired to assist the City of Savannah in evaluating the market and financial feasibility of a new arena. The consulting team will also evaluate alternative options associated with the existing civic center, including an arena and theater.
“We hired Barrett Sports Group [now CAA ICON Strategic Advisory] at the recommendation of the league office to complete a valuation of our franchise and related assets. We were very satisfied with the work completed by Dan Barrett and his team. They delivered their report on time and on budget with no surprises. Following conversations with investment bankers and other sports industry advisors, we found that the approach and methodology they used was consistent with industry standards and presented a realistic valuation.”
Principal Owner/Governor/Chief Executive Officer
“BSG [now CAA ICON Strategic Advisory] represented MountainStar Sports Group in its 2013 acquisition of the Triple A Tucson Padres, negotiation with the City of El Paso for the development, financing, and management of a new ballpark in downtown El Paso, and presentation to the Pacific Coast League and Minor League Baseball for approval of the relocation to El Paso, among numerous tasks. BSG was involved from the very beginning of the project to opening day of the ballpark. Dan Barrett was a critical member of the team, served as Mountain Star’s lead negotiator, and was also responsible for identifying and bringing in additional resources as needed. His experience, industry knowledge, work ethic, professionalism, and integrity were respected by everyone. But the qualities that set Dan apart from his peers are his leadership ability, his creativity in crafting solutions to complex financial, operational, and political issues, and his ability to listen to project stakeholders to bring parties together and deals with closure.”
El Paso Chihuahuas
Owner/CEO/Vice Chairman of the Board
“We’ve all heard an expression substantially similar to “respect must be earned”. While applicable to nearly all personal and business interactions, it holds especially true for the enterprise of sport, for no victory, achievement, or glory is obtained on a complimentary basis. Hard work, great effort, creativity, and the ability to think on the move serve as the foundation for respect in athletics, along with the essentials of honesty, and intelligence. I know, firsthand, that Dan Barrett is an adherent to this philosophy, which is why his company has earned such a stellar reputation. It is also why my University has employed Barrett Sports Group [now CAA ICON Strategic Advisory] on multiple occasions and has been extremely satisfied with the outcome.”
University of California, Los Angeles (UCLA)
Director of Athletics
Barrett Sports Group, LLC has been hired to support the City of San Diego and the County of San Diego and their consulting team in its efforts to develop a stadium plan and retain the National Football League (NFL) San Diego Chargers.
Barrett Sports Group, LLC has been hired to assist the Mayor of Sacramento, the City of Sacramento, and the USL ownership group in its efforts to obtain an MLS expansion franchise.
Barrett Sports Group, LLC has been hired by the Omaha Metropolitan Entertainment and Convention Authority (MECA) to complete an industry-wide management compensation survey.
Barrett Sports Group, LLC has been hired to estimate the fair market value of a minority interest in a sports franchise. In addition, BSG was hired to evaluate alternative stadium lease structures.
Barrett Sports Group, LLC has been hired to complete a series of studies and provide negotiating services to support Broward County in its ongoing negotiations with the NHL Florida Panthers.
Barrett Sports Group, LLC has been hired to evaluate the financial estimates prepared by D.C. United (MLS) in connection with a proposed new stadium at Buzzard’s Point.
Barrett Sports Group, LLC has been hired to evaluate a variety of alternative acquisition opportunities to assist the parent company of the San Antonio Spurs diversify its sports and entertainment portfolio.
Barrett Sports Group, LLC has been hired to estimate the market and financial feasibility of an expansion NHL franchise in Las Vegas for a potential investor group.
“We were impressed with Dan Barrett and his firm as they demonstrated the knowledge and skill set to assist us in analyzing complex valuation issues that could not be easily deciphered if not for the background and expertise they possess.”
San Francisco Giants
Former Senior Vice President/Chief Financial Officer
“We have been on both sides of the table with Dan Barrett and his team. I believe Barrett Sports Group [now CAA ICON Strategic Advisory] is the best at what they do. More importantly, Dan Barrett and his team complete their work with integrity and unique insights.”
National Football League
Chief Operating Officer
“Dan has been an invaluable resource for us in analyzing many complex business and financial issues facing the Louisiana Superdome and New Orleans Arena. His industry knowledge, creativity and skill level have produced excellent results. He is a reliable professional who provides an outstanding work product. In the world of sports business consultants, Dan stands above the rest.”
State of Louisiana/LSED
Regional Vice President – SMG
“…Dan Barrett has proven to be the consummate professional. I have had the rare experience of having worked with Dan on both sides of the negotiating table. On every occasion, Dan conducted himself in a manner that was always optimistic and professional. When it comes to creativity, Dan is always trying to think “outside the box”. His ability to grasp the financial, marketing and operational angles of any project is second to none…”
Anaheim Ducks/Honda Center
Tim J. Ryan
Executive Vice President/Chief Operating Officer
“With the Rose Bowl renovation groundbreaking, I am reminded of the critical role Dan Barrett played in helping us formulate a successful renovation plan. Dan is experienced, responsive, analytical, and patient. There was never a question asked or an alternative proposed that did not receive his prompt and thoughtful response with a recommendation or a range of options. I am grateful to Dan, who consistently adds value to the projects of which he is a part.”
City of Pasadena
“Dan Barrett’s knowledge and technical expertise were invaluable as the City of Fresno dealt with complex and controversial issues related to our downtown stadium lease agreement. We could not have worked our way through those issues if it weren’t for Dan. Every step of the way, his firm’s professionalism, expertise and integrity helped us find a path forward. In the end, we were able to craft an agreement that received support from City Council and was widely accepted by our community.”
City of Fresno
“I cannot express into words the admiration and gratitude I have for Dan Barrett’s work on the historic Rose Bowl Renovation project. His intellect, creativity, professionalism, and unparalleled perseverance were essential elements of our success. Dan’s unwavering integrity and candid honesty instilled the confidence during our negations with our stadium partners. It is rare that you will find a consultant as vested in achieving not only the elements of their contract, but also completely vested in making sure the assumptions and expectations of the plan will realistically be achieved.”
City of Pasadena
Former City Manager
“…In the time that I have worked with Dan Barrett, he has demonstrated superior knowledge of the National Basketball Association, minor league baseball, minor league hockey, arena management, and arena football. He was an integral part of the negotiating team for the Use Agreement at the New Orleans Arena and was instrumental in negotiating a ten year broadcast agreement with Cox Communications to broadcast Hornets games in New Orleans…I cannot imagine how the Hornets’ relocation would have proceeded without his active involvement and participation…”
Wagner, Johnston & Rosenthal, P.C.
Craig A. Wagner
(Counsel to New Orleans Hornets)
“…Barrett Sports Group, LLC [now CAA ICON Strategic Advisory] brings extraordinary industry knowledge and experience in various critical functions and disciplines, a large network of contacts which they are able to tap into to provide up-to-date, first-hand feedback, a high level of credibility which is reassuring to clients and colleagues alike, and the ability to effectively communicate in person and in writing critical information and data…”
Sacramento River Cats Baseball Club, LLC
Former President and Chief Operating Officer
“…I consider Dan Barrett to be one of the most knowledgeable stadium and franchise advisors in the sports industry. He brings a creative, innovative approach to complex, challenging projects…”
Cleveland Browns/San Francisco 49ers
Carmen A. Policy
Former President and CEO
“I have known Dan Barrett for a number of years. In my opinion, there is no one in the business who understands the various intricacies involved in a public/private transaction better than Dan. He has complete understanding of how government operates coupled with knowledge of what owners need to make a transaction successful. His integrity is unmatched and he is also a great deal of fun to work with.”
Dentons Law Firm
(Former Chief of Staff to the Mayor of the City of Atlanta)
“…Barrett Sports Group, LLC [now CAA ICON Strategic Advisory] is one of the most knowledgeable sports consulting firms with which I have had the pleasure of working. Equally impressive is their creative, practical approach to resolving issues…”
Willkie Farr & Gallagher
Robert J. Kheel
Former Partner and Special Counsel to Major League Baseball
“Dan Barrett has proven to be a true professional with an incredible knowledge of the sports industry. His guidance and advice in helping us define our assets and liabilities with respect to competing for professional sports franchises was invaluable. While some consultants might tell you only what you want to hear, Dan was honest and helpful throughout our engagement. I don’t hesitate in highly recommending him to anyone needing advice in dealing with the sports industry.”
State of New Mexico
Former Chief of Staff to Governor Bill Richardson
“…Dan Barrett is the most knowledgeable, competent, creative sports business consultant in the industry. His effectiveness is amplified by his interpersonal skills and ability to obtain and, through a selfless work effort, retain the confidence of his clients. More importantly, Dan is a quality individual with great integrity and the highest ethical standards…”.
Husch Blackwell, LLP
Paul A. Jacobs
(Former Executive Vice President/General Counsel – Colorado Rockies Baseball Club)
“…For several years I have had the pleasure of working with Mr. Dan Barrett on projects involving the City of Anaheim. Those projects included NBA opportunities at the Arrowhead Pond of Anaheim, renegotiation of our contract with Major League Baseball’s Anaheim Angels, and restructuring of our Arena Management agreement at the Arrowhead Pond…Lastly, it should be noted that Dan Barrett holds and demonstrates a core value of integrity throughout his relationship…”
City of Anaheim
Former Executive Director of Convention, Sports, & Entertainment Department
“I have had the pleasure of working with Dan Barrett since 1997. Dan provides expertise which is unique and has the knowledge that provides confidence in those who depend upon him most for information. Regardless if it is a tenant, member of a board of directors or an elected official, since I have known Dan, I have only received positive comments about his knowledge and presentation abilities. Our stadium’s future is at stake and we rely and have confidence that Barrett Sports Group [now CAA ICON Strategic Advisory] will provide us with financial projections and analysis that will lead us to financial success in the years ahead.”
Rose Bowl Operating Company
“…On behalf of the Hillsborough County Appraiser’s Office, I want to personally thank you for your significant contribution to our recent court case involving the tax assessment of the St. Pete Times Forum…Your unique insight into the sports industry in general and National Hockey League in particular allowed us to better understand the issues facing the league and the impact those issues have on our arena…”
Hillsborough County Property Appraiser’s Office
Tim Wilmath, MAI
Director of Valuation Process
“I spent 20 years in local government. During that time, I paid for a lot of consultant studies. But I have never seen one that was so thoroughly researched, so thoughtfully prepared and so expertly presented. Thank you.”
Venture Richmond, Inc.
“I had the privilege of working with Dan Barrett and representatives from the Barrett Sports Group [now CAA ICON Strategic Advisory] on a feasibility study for a new event center in our city. This company is professional in every way, has excellent contacts and above all, they tell their clients what they NEED to know and not necessarily what they WANT to know! I found this very refreshing.”
The Paso del Norte Group (El Paso, Texas)
Former Chief Operating Officer
“Dan Barrett is highly knowledgeable and possesses a unique skill set that allows him to articulate and negotiate complex issues with clarity. As someone with limited knowledge of Major League Baseball I quickly came to rely on Dan’s ability to explain issues, make recommendations, and find satisfactory positions for the County. Dan is the reason Sarasota County was able to enter into a long term contract for spring training facilities with a major league team. I would recommend him without hesitation.”
Former Deputy County Administrator
“I was recently assigned a loan to a sports franchise which was under-capitalized and struggling. My expertise is in real estate and I knew I had to find an experienced, competent, and responsive expert to assist me in the evaluation of the franchise. I undertook a nation-wide search for candidates and eventually identified seven. They were ranked relative to one another by experience, cost, potential for conflicts of interest, and promised delivery date. All four criteria were considered, composite rankings were derived, and Dan came out on top. He delivered a great report, on time and on budget. I’m very pleased.”
Richard M. Quinn
Former Senior Vice President
The National Basketball Association (NBA) Board of Governors unanimously approved the sale of the Sacramento Kings to a group led Vivek Ranadive. Barrett Sports Group, LLC played an instrumental role in negotiating and structuring a deal for the development of an Entertainment and Sports Center (ESC) and the redevelopment of the Downtown Plaza. The ESC was a key element in the NBA’s review of the proposed transaction. The change in ownership ended years of speculation regarding the potential relocation of the franchise.