Trusted | Independent | Objective

CAA ICON Strategic Advisory – Formerly Barrett Sports Group ®
We provide strategic management consulting services to the sports and entertainment industry.

Our unique combination of experience, expertise, and resources allow us to help our clients make informed decisions.

We have a proven track record of providing high quality, value-added advice.

Our services include:

"Dan Barrett is as good as it gets. His expertise, integrity, creativity, professionalism and tenacity have been indispensable to our efforts to revitalize Sacramento through a downtown entertainment and sports complex. Our City could not have asked for a better advocate, strategist and lead negotiator on an exceptionally challenging and complex project."

− Kevin Johnson, Former Mayor, City of Sacramento

"Dan Barrett has successfully been involved in NFL stadium development processes and has demonstrated intelligence, professionalism, and an ability to achieve positive results. We have found Dan's expertise and business judgment are proven assets when it comes to finding solutions to the always-complex challenge of developing stadium facilities."

− Roger Goodell, NFL Commissioner

"Major League Soccer recently engaged Barrett Sports Group, LLC (now CAA ICON Strategic Advisory) to assist us with a complex valuation project. Dan Barrett combined his vast industry knowledge with first-class analysis to produce excellent work. Dan has the ability to simplify complicated matters and to call upon his wide experience in the sports business to help his clients. We enjoyed working with him and would welcome the opportunity to do so again."

− Mark Abbott, MLS President
billion in facility projects
valuation / transaction projects
consulting projects
combined years of experience